L&T Finance

UX Design • Live • 6 Months

L&T Finance, one of India’s leading financial service providers, set out to modernise its lending experience across rural and urban sectors.

Heavy reliance on field agents led to delays and fragmented experiences. With UPI adoption growing in rural areas, a digital-first transformation was critical, yet user behaviours varied greatly across urban and rural audiences.

Flexibility and ease in repayment journeys for EMI, part-payments, foreclosures, and withdrawals.

Empowering users with greater financial control and stress-free repayments.

Simplified Repayment Flows

Bringing essential financial utilities and services into one intuitive platform.

Making the experience more usable and convenient to encourage frequent interaction and customer retention.

All-in-One Platform

Built flexible design systems and responsive components to ensure seamless implementation across multiple business units, channels, and customer types.

Designed for Scalability

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