L&T Finance

UX Design • Live • 6 Months

L&T Finance, one of India’s leading financial service providers, set out to modernise its lending experience across rural and urban sectors.

Heavy reliance on agents led to delays and fragmented experiences. With UPI adoption growing in rural areas, a digital-first transformation was critical, yet user behaviours varied greatly across urban and rural audiences.

Flexibility and ease in repayment journeys for EMI, part-payments, foreclosures, and withdrawals.

Empowering users with greater financial control and stress-free repayments.

Simplified Repayment Flows

Bringing essential financial utilities and services into one intuitive platform.

Making the experience more usable and convenient to encourage frequent interaction and customer retention.

All-in-One Platform

Logical grouping and categorisation of related modules brought clarity to journeys while supporting scalability. Navigation is modular, adapting by area code and loan type to make discovery effortless. Relevant tools surface right where they’re expected, creating a seamless and intuitive flow.

Designed for Scalability

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